Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

Editor’s Note: Rxbar is a winner of Inc.’s 2017 Design Awards, our annual recognition of entrepreneurs using design to build great companies, in the “Package Design” category. After two years in ...

This is just one of the stories from our “I’ve Always Wondered” series, where we tackle all of your questions about the world of business, no matter how big or small. Ever wondered if recycling is ...

A familiar scenario: You’re thirsty. You walk into the store to buy something to drink. But you’re exactly sure what you want, and you’re inundated with choices. The choice you eventually make will ...

Ben Madden receives funding from various government and non-government organisations. Recently this has included local governments, and NSW and NT governments, and the Australian Packaging Covenant ...