Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

What is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...

Digital marketing in the 21st century is all about two things–constant connectivity and timely marketing triggers. For a brand to scale, it must reduce time-to-action based on user data, which ...

That digital-first approach changes one of the fundamentals of the sales journey that has been held close to marketers’ hearts for decades – the funnel. Digital has added nuance to the funnel because ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

It’s no secret that the main challenge for any high velocity sales process is to overcome the lack of face-to-face engagements. When most customer journeys take place digitally, companies are left ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...