In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Even some brilliant people suffer professionally and personally from the lack of a likeable personality. And some such people don’t care: “I don’t want to play those games.” But if you do care to, as ...

Noelle Federico is CEO of Delta Hire and founder of youth literacy nonprofit A Generous Heart and consulting firm Fortunato Partners, Inc. Personality assessments have become a huge part of the talent ...

People who live longer, happier lives tend to have some commonalities: strong social connections, healthier diets, a positive attitude. They also have high levels of a specific personality trait: ...