Today's market is crowded, and brands are finding it harder than ever to hold on to their audience. Around 70% of online shoppers don't finish checking out, with research pointing to content overload ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

With a fiercely competitive field of options for customers, simply offering a high-quality product or service is often no longer enough to set your brand apart. To truly stand out and build lasting ...

The way to make customers for life is to build a relationship with them, make them feel connected to your brand, and make them feel like a person, not a number. One of the ways to do this is by ...

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Emotions drive loyalty when promotions no longer work. Trust, honesty and authenticity define brandship. Today’s market is crowded, and brands are finding it harder than ever to hold on to their ...