CAMPBELL, Calif.—Fox Sports and YBVR have announced that they will be creating an immersive virtual reality experience for the Copa América Final on Meta Quest, revolutionizing how fans engage with ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

SALT LAKE CITY ( ABC4) — Over 15 years after the Nutty Putty cave in Utah County was closed, gamers can now explore it ...

AMES, Iowa – It feels so real you’ll swear you can smell the Jack Trice Stadium turf. True360, a startup company created by Iowa State University students, offers Cyclone fans the opportunity to ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new cinematic and artistic ways.

Virtual reality and prosthetics are advancing rapidly thanks to technological innovations, but both are still missing one key ...

This new art exhibit is to die for. An Australian artist is bringing the experience of death to life via a participatory virtual reality simulator, showing people what it could be like like as you’re ...

Can an abuser perceive fear in their victim? Lack of connection and empathy are common factors in cases of gender violence, child abuse and other scenarios. In view of this, it's also one of the core ...

The 45-minute immersive experience begins with a deep dive to the bottom of the ocean to explore the shipwreck before going ...