A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

Creating personas for the different users or customers interested in — and buying — your products can be a beneficial way to understand and recognize the likes and dislikes of a consumer group. Every ...

Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating ...