Blueprints are quintessential to any build. They’re a set of instructions for how to handle the buildout of a building, and vital communication tools that help ensure anyone who comes into the fold at ...

Marketers are being placed at the center of technology-related decisions with increasing regularity. While much has been written about the increased responsibility, there has been little discussion ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Consumers interact every day with brands of all shapes and sizes. Whether it’s while people ...

Developing a good idea of who your best customers really are will help you find a strong market for your business. In the end, business is all about the customer. You can break through and take your ...

Today, marketing professionals are under a ton of pressure to understand and improve customer experience. Brands and marketers alike realize that paying attention to what you say in your ads, ...