Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk ...

To cut through the clutter and win wallet share, brands must become craveable by delivering an “I gotta have that” experience.

Tips: If you want to create a personal brand that allows you to travel the world, create reoccurring revenue. This is revenue you know you can depend on every month.

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Personal branding is about marketing and how you position yourself, says Evans. Your message should include where you are now, and where you want to be in the next five years.

But what about Listerine–a brand that owes its birth and success to inadequacy values? Does this brand have the same opportunity to create marketing around a wholeness value?

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

To create a brand persona, you must consider the basics of branding, your brand's core elements, your audience, and your company's identity. Learn how.

Starting a business? Don’t forget about branding! Learn how to craft a brand strategy that will set you apart from the competition.