You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

EX design quantifiably increases employee satisfaction and decreases churn. So, how about we extend that value-based culture approach to our customer experience? Building a positive company culture is ...

This is quite recent. For more than a century, businesses often lost sight of the importance of creating value for others. Many firms pursued the idea of scientific management, i.e. imposing a system ...

Scaling during adversity requires focus, resilience and a willingness to lean into what makes your company unique.