You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Every business sells stuff—a product, service or idea; that’s the essence of capitalism. Payment giants like Mastercard sell the ability to make secure financial transactions. Telecom leaders like ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

EX design quantifiably increases employee satisfaction and decreases churn. So, how about we extend that value-based culture approach to our customer experience? Building a positive company culture is ...

This Thursday marks “Get to Know Your Customer Day,” which occurs on the third Thursday of every quarter. But why limit customer connection to just four days a year? As a customer service expert, I ...