You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Every business sells stuff—a product, service or idea; that’s the essence of capitalism. Payment giants like Mastercard sell the ability to make secure financial transactions. Telecom leaders like ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Strange as it may seem, the best way of gaining valuable new customers is to never lose the old ones. When you have cultivated successful customers over time to become your company’s loyal advocates, ...

It’s time for companies to move from experimentation to disciplined, focused investment in AI. But how can executives know ...

Customer loyalty isn't bought, it's earned through meaningful engagement that reinforces your brand's unique value. While discounts might boost short-term sales, they can erode long-term brand equity ...

Flighthouse is a leading brand in digital entertainment for the next generation. At just 22 years old, Jacob Pace is already the founder of a new production house with more than 26 million fans and 2 ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology itself ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within ...