Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do ...

For years, Windows users have complained about “ads” touting Microsoft services, showing up in various places. Now the alarm bells should be seriously ringing: Microsoft has publicly disclosed plans ...

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. Microsoft piloted video ads in September 2021 in select countries.

If you’re in the app or gaming industry, this update is for you. This new format will showcase your ad in the Microsoft Store app on Windows 10 and 11 desktop devices. More specifically, the ads will ...

Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for ...

Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked ...