AI systems often collect large amounts of data, sometimes without people even realizing their data is being collected. Here's how to be aware.

AI tools that provide information to you also gather lots of information from you and may provide it to third parties.

Data collected by AI tools may initially reside with a company that you trust, but can easily be sold and given to a company that you don’t trust.

A probabilistic, iterative model like the digital twin of the customer (DToC) may be a more useful way to predict consumer behavior during uncertain times.

Data collection doesn’t need to be an all-or-nothing venture, and it is possible to collect and analyze behavioral data in a way which can be anonymized so it doesn’t directly profile customers.

AI tools are now embedded in daily life, collecting data through smart devices and platforms. While they offer convenience, all of this brings up serious privacy concerns for people and ...