Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Regulatory compliance importance. Complying with regulations like GDPR and CCPA strengthens brand reputation by demonstrating responsible data handling. Transparency drives trust. Promoting ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

SAN FRANCISCO, April 29, 2020 (GLOBE NEWSWIRE) -- Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from ...

Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 hours 3 min ago 21 hours 58 min ago By E.J. Schultz - 21 hours 58 min ago By Ad ...

Companies of all sizes collect information on their customers. Whether it’s contact information or tracking buying behaviors, we are constantly collecting data purposely or indirectly. Sometimes these ...

Small and medium-size businesses will need to prepare for five new state laws being implemented by California, Utah, Virginia, Colorado, and Connecticut throughout 2023. California and Virginia were ...