Los-Angeles based filmmaker Noam Kroll is founder of the boutique production company Creative Rebellion. In his latest contribution to Indiewire, Kroll helps filmmakers understand which lenses to use ...

Whether you want to shoot a tennis match or take a close-up of a butterfly, you will need the right lens for the job. The primary differentiators among lenses are focal length (the distance at which ...

During eye exams, we realize how important it is to have the correct eyeglass lens to see well. But do you also realize how important it is to have the correct attitude lens to look at life? We call ...

Choosing contact lenses can feel overwhelming, especially for beginners. With so many options available, it’s crucial to understand what to consider before making a decision. This guide aims to ...

When you have dark colored eyes, or even just dark shaded eyes, there are special colored lenses that can help to make your eyes look and feel more vibrant and radiant. There are some people who have ...

Full-frame lenses aren’t just for wide angles and shallow depth of field. They’re incredibly versatile too. You have to look very closely to find the important trends in cameras these days. On the ...

There is a huge range of glass available to filmmakers today – everything from vintage cinema lenses from the 60s to modern stills glass made for DSLRs. How can a DP choose which is right for their ...

Take my 17mm f4 L TS-E tilt and shift lens. Basically it's a handy bendy lens capable of contorting itself into strange shapes by shifting up and down, right and left, and tilting backwards and ...

With the right pair of glasses, your child can experience the world with clarity, comfort and confidence. But the vast range of frames and lenses available leaves many parents feeling overwhelmed.