Facebook ads are no longer set-it-and-forget-it way to attract leads. Facebook is now a crowded space where you need to pay thousands of dollars to get your brand noticed. If you want to thrive and ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Your sales funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey. A well designed and properly executed sales funnel has four stages: ...

Have you ever felt overwhelmed by the endless advice on building sales funnels? You’re not alone. With so many strategies, tools, and buzzwords floating around, it’s easy to feel stuck before you even ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

Over the past decade, selling franchises has become an extremely competitive business. Any advantage that one brand can develop, cultivate, and deploy can make or break its success. And now more than ...

Build a sales team by hiring for cultural fit, providing CRM tools, setting measurable KPIs, and creating systems that ...