As Google continues to ramp up pressure on ad blocking methods like browser extensions and VPNs, the cat-and-mouse game between the blockers and Mountain View has grown in breadth and complexity.

YouTube is cracking down on ad blockers, which leaves users with a choice of how they want to use the product, if at all. But, if you could name your price to block ads on YouTube, what would that be?

It’s fairly easy to block the constant, incessant advertising that appears on YouTube. Google would prefer that you don’t, or pay up (quite a lot) to make them go away. Last weekend, the company ...

In January this year, Adblock and Adblock Plus users reported performance issues on YouTube, which many rushed to interpret as Google ramping up aggressive measures against ad blocking. It was later ...

Update: October 31, 2023 (11:26 PM ET): After our original report about an increasing number of users being unable to use ad blockers on YouTube, the platform has confirmed to The Verge that it has ...

The YouTube ad blocker cat-and-mouse game between Google and ad blockers continues with a new episode that might deliver a big win to Google. The company has been trying to ban ad blocker extensions ...

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

In context: Google began ramping up its crackdown on ad blockers last year when it started restricting YouTube video playback for people using ad-blocking software. The company is now expanding that ...