Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Ads are one of the ways to keep some websites and app developers afloat. They keep costs down and enable free content. Some of your favorite fan sites are likely ad-driven. But sometimes, too many can ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default ...

It’s fairly easy to block the constant, incessant advertising that appears on YouTube. Google would prefer that you don’t, or pay up (quite a lot) to make them go away. Last weekend, the company ...