Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

In an era where traditional career paths are evolving and the gig economy is booming, Roblox has emerged as an unexpected platform fostering a new generation of digital entrepreneurs. Roblox's ...