The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in ...

The first-ever official Barbie Roblox game – Barbie DreamHouse Tycoon – launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse. Mattel and Gamefam, ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

The news drove Roblox stock higher. Under the deal, Roblox will offer a new slate of games and experiences based on Mattel's ...

Barbie has taken 2023 by storm. Greta Gerwig's blockbuster film became the highest-grossing movie of the year and now for the first time, the famous doll is set to be the third-most-popular Halloween ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel, Inc. and Roblox Corporation recently announced an expanded collaboration to launch new Roblox titles inspired by major Mattel brands, including the upcoming Monster High experience on October ...

Mattel and Gamefam have announced the upcoming release of Barbie DreamHouse Tycoon, the first official Barbie game to be released on Roblox. The release follows a successful beta launch of the title, ...