Internal and external links play an important role in SEO. Find out why they matter and how you can use them to enrich customer experience.

What is an unnatural link? What is a bad link? And, how do I fix unnatural links? Find the answers here. Plus, 11 examples of unnatural links.

Make it easy to navigate your document, visit a web page you mention, or create an email. Here’s how to add hyperlinks in Word for quick actions with a click.