Gone are the days of “link in bio” story posts. In October 2021, Instagram announced that it would expand the ability to add a clickable link directly to a story post.

The app frustratingly doesn't allow users to paste clickable links on individual Instagram posts. Some speculate it's to protect the app from spam and enhance the user experience.

You can add a link to an Instagram Story using a link sticker, which you can customize to send your followers to blog posts, products, and more.

Instagram users can now add clickable links to their IG stories. Here's how you can do this in simple steps.

Linking your Instagram story to your website can increase engagement. Here is a step-by-step guide on how to add links to Instagram Stories.