Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Just in time for the holidays, there's a good chance you're going to see an uptick in product placement on YouTube. In an announcement this morning, YouTube rolled out a new program that makes it ...