An illusion is when we see and perceive an object that doesn't match the sensory input that reaches our eyes. In the case of the image below, the sensory input is four Pac Man–like black figures. But ...

Even with no fur in the frame, you can easily see that a photo of a hairless Sphynx cat depicts a cat. You wouldn't mistake it for an elephant.

Perceptual video coding is an advanced compression strategy that exploits the characteristics of the human visual system to reduce data rates while preserving perceived video quality. By incorporating ...

A study of mice starts to unravel how the brain gets tricked by this kind of optical illusion, and it gives clues about how visual perception works. When you purchase through links on our site, we may ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

To what extent has Earth’s gravity shaped our cognitive and brain functions? Utilizing spaceflight and a ground-based analog, a new study shows that the human brain relies on bodily gravitational ...

I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...