audio: Past studies have demonstrated that opinions based on hard facts and data can remain constant for many years, but new research published in the journal Psychological Science reveals that ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

Researchers for years have understood how attitudes held with certainty might predict behavior, but psychologists now suggest there may be a more general disposition at work that predicts the ...

New research reveals that attitudes based on feelings and emotions can also stand the test of time. Depending on the topic, people's attitudes can change from moment to moment or last a lifetime. The ...