audio: Past studies have demonstrated that opinions based on hard facts and data can remain constant for many years, but new research published in the journal Psychological Science reveals that ...

Researchers for years have understood how attitudes held with certainty might predict behavior, but a series of new studies led by a UB psychologist suggest there may be a more general disposition at ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Communications Council here. Consumers make purchases based ...

New research reveals that attitudes based on feelings and emotions can also stand the test of time. Depending on the topic, people's attitudes can change from moment to moment or last a lifetime. The ...