Replicating the store experience in the metaverse gives Home Depot an opportunity to introduce the brand to the young gamers active on Roblox.

Now, The Home Depot is jumping in with a store inside Roblox that is hosting a virtual version of its popular Kids Workshop events.

Dive Insight: Home Depot’s in-store Kids Workshops have been around for years as a way to engage families and drive excitement about do-it-yourself home projects in children. Replicating the store ...