"Kim Kardashian: Hollywood," the mobile game that let players create their own virtual celebrity, is shutting down after nearly a decade.

The strategy clearly works: the game made $1.6 million in its first five days and is reportedly on track for $200 million in annual revenue, thanks to its in-app purchases.

Hollywood U quickly climbed the charts, reaching a December peak of #37 Free Overall and #77 Grossing Overall. Since launch, Hollywood U has consistently ranked among the Top 200 Grossing apps. If ...

Everything about the success of the wildly successful “Kim Kardashian: Hollywood” game app pretty much sums up the Kardashian family as a concept: It’s ridiculous. It’s laughable.

More than 100,000 users have given Kim Kardashian: Hollywood a perfect rating in Apple’s App Store, driving up shares of Glu Mobile, the company behind the game, 24% since it was released June 25.

The game’s concept is simple: With Kim Kardashian as their mentor, users work their way up the rungs of Hollywood to become, ultimately, an A List celebrity.

Kim Kardashian defended her wildly popular app when she visited TODAY Tuesday, calling it “just a fun little game.”The “Kim Kardashian: Hollywood” game allows players to live like ...

What Games Are Available On The New App? The current Hollywood Casino, available through ESPN BET, offers nearly 700 slots, table games, and live dealer games.