Herbal Essences's latest campaign hits on a number of current marketing trends, including longer-form video content with a message of positivity and a focus on narrative storytelling over showcasing ...

Procter & Gamble Co. has launched an advertising campaign that encourages pregnant women not to put their passions – or careers – on hold while awaiting the birth of a child. The Cincinnati-based ...

Procter and Gamble Co.’s new advertising campaign for Herbal Essences shampoo urges women to embrace change – including when it comes to their hair. Procter & Gamble Co. is urging women to embrace ...