Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

If you've used Google over the last few months, you may have noticed not only an increase in AI summaries but -- as some in the search community are speculating-- an increase in personalized search ...

As we continue to navigate the digital landscape in 2025, Google Search has evolved to offer a suite of hidden features that ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, Google uses data from each of your searches to create a profile on you and ...

Google Inc.’s Labs has cooked up two new search offerings, introducing a Personalized Web Search and Web Alerts, as part of the Mountain View, California, company’s plans to continue to heat up the ...

In the AI chatbot wars, Google thinks the key to retaining users is serving up content they can’t get elsewhere, like answers shaped by their internet habits. On Thursday, the company announced Gemini ...