Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data. 43% of AI Overviews link back to Google's search results. Longer search queries ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Google’s AI Overviews have taken over the experience of Search in many ways, and now Google is looking to expand the prominence of links in these summaries, but those links aren’t going to other ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

Robby Stein, Google’s VP of Product for Search, revealed that the company is working on a deeply personalized AI-driven ...

Google is updating its ubiquitous search engine with the next generation of its artificial intelligence technology as part of an effort to provide instant expertise amid intensifying competition from ...

Google is expanding AI Mode with Canvas travel planning, global Flight Deals rollout, and agentic booking for restaurants, ...

Alphabet's GOOGL.O Google launched an experimental version of its search engine on Wednesday that completely eliminates its classic 10 blue links in favor of an AI-generated summary. The new feature, ...