The new search tool uses AI to identify the main topics and relationships in a user’s query and is currently available to a limited set of logged-in users. The demo video from Scholar Labs featured a question about brain-computer interfaces (BCIs). I have a PhD in BCIs, so I was eager to see what Scholar Labs pulled up.

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last month’s changes to queries, match types and ...

SAN FRANCISCO — Google, which can already feel like an appendage to our brains, is now predicting what people are thinking before they even type. On Wednesday, Google introduced Google Instant, which predicts Internet search queries and shows results as ...

For months, extremely personal and sensitive ChatGPT conversations have been leaking into an unexpected destination: Google Search Console (GSC), a tool that developers typically use to monitor search traffic, not lurk private chats.

Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does. "E-A-T is a core part of ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools.

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process that every SEO should know and understand. Gary begins ...

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, "Google just flat out deletes queries and replaces them with ones that monetize better." Danny Sullivan, the Google Search Liaison, responded to that on X ...

Google is currently involved in an antitrust trial with the DoJ, and new info from the courtroom just keeps on coming. Wired shared a rather interesting report from the courtroom, revealing how Google alters search queries in order to get you to buy stuff.