Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization. Offerwall messages allow your ...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information ...

Revenue was up last quarter for Amazon, Microsoft, and Google's clouds after months of decline. Generative AI is driving spend, they said, and cost-cutting is winding down. A recent survey found that ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This ...

With local online searches at an all-time high, Vanguard Online Marketing is placing increased emphasis on Google My Business optimization in its digital marketing services. The Florida-based digital ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.