Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into ...

Google is unleashing Gemini’s next generation of artificial intelligence in its dominant search engine and other popular ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 ...

Google has dropped Google Analytics data from its Google Search Console Insights tool and reporting. Google posted this notice on social saying, "we're focusing on data from Search Console, no longer ...

AI-powered results reshape how customers search, evaluate and click. Marketers who adapt early will own the next era of ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term ...