Google has extended Google audiences to Connected TV (CTV) devices in a bid to unlock more CTV inventory in its demand-side platform (DSP) DV360, the tech giant said in a blog post. Google believes ...
Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution-into Display & Video 360 campaigns. In an effort to help streamline the campaign ...
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the ...
OzTAM will integrate the Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the ...
A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...
It is currently available in the US, Canada, Brazil, and Mexico, with plans to expand globally in the coming months. Advertisment Google has announced the integration of Netflix's advertising ...
Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across ...