Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer is ...

Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what ...

SEO might look different in the age of AI overviews and LLM search, but building reputable backlinks is still a worthwhile tactic to use for increasing your brand’s authority, trust, popularity, and ...

In the ever-changing world of SEO and the rollercoaster of algorithms, many of us are tempted to keep chasing the newest techniques: As long as we keep our finger on the pulse, we'll keep up, right?