It has been nearly a year and a half since the Schrems II decision issued in July 2020, which invalidated the European Commission’s adequacy decision for the EU-US ...

The open-source web analytics Umami v3 offers a new interface, cohort analysis, and pixel tracking. However, MySQL support ...

A month after Europe’s top court struck down a flagship data transfer arrangement between the EU and the US as unsafe, European privacy campaign group, noyb, has filed complaints against 101 websites ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

Google Analytics is receiving a significant update with 4 new features designed to improve marketing decisions and get better ROI. The 4 key features available in the “new” Google Analytics are: ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe. The decision ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...