Google Analytics delivers loads of powerful data, but it's useless if you don't know how to use it. Photo: StackCommerce No matter the business plan or passion, it’s the data that determines whether a ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data ...

Learn what things Google Analytics 4 doesn't do well, and how you'll need to integrate it into the rest of your MarTech stack for maximum productivity. Discover how to use Google Analytics 4 to ...

Welcome to Business Bargain Hunter, your new source for great bargains on all manner of products and services. I'm Rick Broida, more widely known as "The Cheapskate," and I'm bringing my years of ...

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Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

To prepare students to take on technical challenges at work, Kai Larsen sought an innovation of his own. That earned him Leeds’ first award for teaching innovation. Ask someone who’s both taken and ...

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.