Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

What just happened? A federal jury in San Francisco has ruled that Google must pay $425 million for unlawfully tracking millions of users who believed they had disabled data collection on their ...

Google has agreed to settle a lawsuit claiming the search engine giant secretly tracked millions of users’ internet use, despite believing they were browsing in incognito mode. The lawsuit, which had ...

By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...