Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our ...

Google Ads introduced a small but notable UI tweak — a new icon now appears next to the Optimization Score in the Campaigns table. When hovered over, the icon reveals a quick recommendation, like ...