Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Struggling to make the most of your AdWords campaign? You’re not alone. Every day, I talk to small-business owners who know they need to do more with digital marketing but aren’t sure what’s right for ...

A Google AdWords advertiser at WebmasterWorld reports that he used to pay $0.15 per click on his ads but recently his quality score forced him to up the price of his AdWords ads to $10. He'd like to ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? To find out, Acquisio ...

Opinions expressed by Entrepreneur contributors are their own. If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping ...