Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Struggling to make the most of your AdWords campaign? You’re not alone. Every day, I talk to small-business owners who know they need to do more with digital marketing but aren’t sure what’s right for ...

A Google AdWords advertiser at WebmasterWorld reports that he used to pay $0.15 per click on his ads but recently his quality score forced him to up the price of his AdWords ads to $10. He'd like to ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...