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Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...

The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. More than 50% of all new mobile games are developed with Unity's platform, according ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...