For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Many charities and nonprofits with tight budgets don’t consider digital marketing. It takes a lot of time and money, and you might consider your efforts “too local” to investigate the possibilities.

Remember the universal childhood experience of writing a fan letter to someone you admire? (Mickey Mouse, I hope you still have that note I gave you at Disneyland in 1999.) Well, a new Google ad says ...