Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.

Perspective, Google's new API, will take any phrase and tell you how toxic it is. Here's what could this mean for search marketers.

The API Marketing Suite enables marketers to navigate their complex roles with ease by offering data solutions that improve decision-making, enhance measurement and drive campaign performances.