No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader?). The Google Keyword Tool has long been the standard for ...

A court has ruled that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial, in what could be the first case to scrutinize the trademark infringement ...

AdWords Keyword Planner, also recognized as one of the biggest overhauls of the Google Keyword Tool is still a puzzle for marketers. Intended to be used by paid search marketers, the new Keyword ...

The Web commnity is still debating the onset of “Google Keyword Armageddon,” in which Google (GOOG) recently made the decision to encrypt the bulk of the keyword data from logged-in user ...

How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right article. We will show you a quick step-by-step on how to ...

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin.

As you may remember, Google announced they are replacing the external keyword tool with the Google Keyword Planner tool. Well, it took some time ...

Google’s keyword advertising program is relatively simple. Google sells search terms to the highest bidders. Google then arranges for the keywords to trigger advertisements to appear on the ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.

John Lincoln shared a screen shot on Twitter of keyword ideas shared by Google's keyword planner tool. This suggestion he shared showed how Google was suggesting that John bid on the term [okay ...

When it comes to Google Ads campaigns, moving from a purely keyword-centric approach to focusing on user intent is a strategic pivot that can lead to substantially higher conversion rates ...

Google keyword infringement case to proceed Court rules that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial.