If you’re gaming a driver that’s a few years old and hitting it well, upgrading to a new model won’t necessarily give you a ...

CASTLE PINES — The robot mower is stuck in the rough on No. 18 at Castle Pines Golf Club. Yep, the BMW Championship is ready to go. “The robot gets less confused if you drag it to the fairway,” Scott ...

Robots are touching down in the United States and their first stop is the Town of North Hempstead. No, this isn’t the plot of “The Matrix” or “Blade Runner,” but rather the latest addition to the ...

Eldrick made an ace Wednesday at the Waste Management Phoenix Open. Make that, LDRIC (Launch Directional Robot Intelligent Circuitry) the golf robot. The robot is co-owned by golf announcer Gary ...

Using the word “special” in a headline tied to the current driver crop can be dangerous if you don’t provide some context at the outset. In this case, we used our robotic testing data to spotlight ...

The odds of making a hole-in-one are 12,500 to 1. Most amateur golfers will never realize this dream in their careers, but that doesn't keep us from trying to achieve golf immortality. Simply making ...

In 1997, Eldrick Tont "Tiger" Woods aced the 16th hole at TPC Scottsdale. Now, almost 20 years later, a robot named Eldrick nailed the exact same shot. Let me repeat: A ROBOT HIT A HOLE IN ONE. It was ...

Self-disruption is a choice even for companies that created an industry. This is the story of how the robots came for golf.

Robotic testing data can offer valuable insights that otherwise might get lost in a sea of product marketing speak. Those insights become even more valuable when searching for the right golf ball ...