Optical illusions might be fun to look at in your spare time, but they should never appear in a facility where information must be crystal clear. A misinterpretation of a label or sign could cost a ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

When looking at a picture of many trees, young people will tend to say: "This is a forest." However, the older we get, the more likely we are to notice a single tree before seeing the forest.

I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach someone to write, I just drew her name using lines dots and told her to draw ...

User interface design expert Billy Hollis is annoyed when he spots even tiny application tweaks that could improve the intuitive experience for users. He finds them everywhere, even in our favorite ...