Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

This article was written by the Bloomberg Enterprise Investment Research Data team: Sundeep Agrawal, Maris Serzans, and Jerome Barkate. Amid an increasingly volatile macroeconomic climate shaped by ...