Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Astrology has always reflected the movements of society, and when it comes to Generation Y (millennials) and Generation Z, it’s no different. Each generation carries a unique vibration shaped by their ...

Artificial intelligence or AI is no longer a future concept—it's already shaping how we work, learn and live.

In 2026, Generation X is officially having its main character moment, emerging as the demographic that has actually figured ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

It’s official, a new generation has already begun to be born. Officially named “Generation Beta,” the babies born starting in 2025 will mark the beginning of a new cohort, predicted to grow up ...

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Things are looking up for the “doom-spending” generation. A new report from Bank of America predicts that, by 2035, Gen Z could be the richest generation in the next decade, amassing $36 trillion in ...

There are 68 million Gen Zers in America, born between 1997 and 2012, and nearly half of them want to buy a home by 2029, according to a Realtor.com® survey. Until then, more than half of this ...