The fashion industry also understands how small variations (a colorway, a trim, a brand mark) can radically change perception, which mirrors how players assign value to cosmetic changes. More ...

Designing unique characters is one of the most critical and challenging components in game design. This is especially true when the characters are well-known figures in literature, television and film ...

Want to create your own board game? You need more than big ideas. You need advice from an award-winning, patent-holding game designer. Andy Looney, creative director of Looney Labs, has been making ...

Narrative shouldn’t be relegated to a “story wrapper” and should be better integrated into the development process, says game writer and narrative designer Kelsey Beachum. Speaking during the opening ...

We've been hearing for years about the potential upsides to video games: They can teach us to process visual information quickly and make decisions based on what we see. They can improve manual ...

WROC-TV showcases Overboard, an award-winning game created by Colby Heaton, recent graduate, and Elia Cohen, both new media interaction development majors. RIT graduate Sebastian Nazario-Colon ...